Projects cover a wide range of themes ranging from the marketing department’s influence on organisational performance, determinants of marketing innovation, brand and product development success, and pricing, advertising and distribution effectiveness, to marketing information/decision-support systems utilisation, value co-creation by open innovation, and consumer evaluation and processing of product communications. The department has a long tradition in its sectoral focus on the food industry which has complemented its aim of promoting empirical, international and interdisciplinary research to enhance marketing theory and practice. Ongoing and future projects will continue to extend its sectoral foci to emerging market economies, high-technology and new (social and digital) media environments. In addition, the group’s empirical and policy-oriented work is supported by the strong links with industry and an international network of research partners. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Canadian students typically need to have completed a Bachelor Degree (Honours)/Baccalauréat/Professional Degree and a Master's degree/Maîtrise in a relevant discipline with a minimum GPA of 3.0/4.0 from an accredited university or college. All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications. |
| Additional Admission Requirements: | - Statement of Research Interests
You must submit a research proposal of approximately 1,500 words on your intended topic. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.