University of Kent

Digital Marketing and Analytics (MSc)

University of Kent

Degree:Master; Co-op
Field of Study:Marketing, Other
Data Analytics, General
Business Analytics
Course Based:Yes
Length:2 Year(s)
Cost per year:*
National: $38,256

Cost is an approximation converted from British Pounds.



Description:

How do brands stand out in a world where every click, like and share is tracked? And how will you stand out in one of the most in-demand career paths today?

The MSc Digital Marketing and Analytics equips you with the creative and analytical skills to thrive in the digital marketing landscape - where insight is driven by data and innovation shapes success.

At KBS, you’ll explore digital strategy, social media storytelling, consumer behaviour, data mining and analytics tools.

You’ll design campaigns, build websites, and analyse real data - while tackling key ethical questions about privacy, AI, inclusion and sustainability.

Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

    Canadian students typically need to have completed a Bachelor Degree (Honours)/Baccalauréat/Professional Degree at an accredited university or college in any subject area is needed for this course. We particularly encourage applicants from a marketing, business or management background.

    All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on December 04, 2025

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