University of Bradford

Digital and Strategic Marketing

University of Bradford

Degree:Master
Field of Study:Digital Communication and Media/Multimedia
Marketing/Marketing Management, General
Cost per year:*
National: $39,510

Cost is an approximation, converted from British pounds to CAD.

Careers:Advertising ManagersFundraising Consultants

Description:

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector.

You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.

The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.

Prerequisites:

Grade for Entrance Previous Year (%)*70
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

    A first degree with a 2.5/4.0 or 70% GPA, or its equivalent in any discipline from an approved higher education institute.


    Equivalent professional qualifications will also be eligible if supported with appropriate practical experience.


    See website for full details on Canadian qualifications: https://www.bradford.ac.uk/international/country/canada/

    Test Scores:
    • International English Language Testing System (academic or immigration)

    * The entrance grade may change from year to year. Please contact the school for further information.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on November 14, 2025

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