This master in digital marketing and data analytics is divided into 4 main professional skills that you will acquire during the year to master the data and digital work environment. You will learn how to pilot a digital marketing strategy, plan, report and forecast with business analytics and automation, utilize programmatic skills to contribute to marketing challenges and identify new responsible opportunities in a data driven environment.
As a marketing technologist, you are going to need a toolbox to help you evolve in a complex work environment. This digital marketing and data analytics degree is designed to make you understand and use the most innovative technologies: at the end of the MSc in Digital Marketing & Data Science, you will master Python, SQL, Excel, Power BI and Tableau. You can also dig into Robotic Process automation, R or Dataiku. In addition, you will be able to visualize, analyze and use the data to build and implement a digital strategy for any company.
Recruiters are facing real challenges to find young talents with skills in both digital and data areas to face the deep digital transformation of their industry. Furthermore, the ethical, social and environmental dimensions are now central in the strategic decisions companies are making. You will be fully aware of them thanks to our program: in each class, those dimensions are covered to prepare you for the future of work. |
| Application Notes : | To apply for admission in Year 1, applicants must hold either:
- A 3-year Bachelor's degree (equivalent to 180 ECTS credits)
- An ECTS credit equivalence attestation with at least 180 ECTS credits obtained in a State-recognized Master's degree
To apply for admission in Year 2, applicants must hold either:
- A 4-year Bachelor's degree (equivalent to 240 ECTS credits)
- Have validated the first year of a State-recognized Master Degree
- An ECTS credit equivalence attestation with at least 240 ECTS credits obtained in a State-recognized Master's degree
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| Additional Admission Requirements: | - Resume/Curriculum Vitae
- Statement of Research Interests
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.