This oft-quoted statement describes the unique nature of the sport industry. The Husson University Sport Management program, housed in the College of Business as part of the School of Hospitality, Sport, and Tourism Management, effectively blends these two distinct fields of study ? sport and business administration in an effort to prepare students for careers in this field.
We use the term "sport" as an all-encompassing concept that captures not only sports performance (those activities related to amateur, intercollegiate, and professional athletics contests); but also sport production (including sport equipment and apparel); and sport promotion (e.g., marketing, licensing and broadcasting aspects) as well. Sport management majors can choose from a range of courses depending on their areas of interests: sport marketing, sport psychology, sport facilities management, sport law, sports medicine, and sports in society to name a few of those currently offered. Sport is a multi-billion dollar per year global industry. At Husson, we focus on the business of sport, not solely on the sports themselves. To put it another way, you do not have to dress out for your sport management classes, but you will have to dress up ? "it's a business." |
