In the age of big data, companies have more consumer information than ever before. They can use this information to target consumers, but they can also use consumer information (e.g. feedback from reviews) to improve products and services. Gaining insight from customers and understanding shifting patterns of consumer behaviour is important for companies in order to satisfy customer needs and ultimately the viability or profit-making potential of the company.
Our MSc Consumer and Digital Marketing Analytics provides the opportunity to develop knowledge, understanding and skills across the marketing function, including: brand management and loyalty, consumer behaviour, marketing communications, digital marketing and customer insight in national and international settings.
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These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Undergraduate degree at 2.ii (or equivalent).
Applications from working professionals with non-graduate qualifications will be considered on an individual basis. It is highly desirable that candidates have work experience. Please contact us for more information. |
| Test Scores: | - International English Language Testing System (academic or immigration)
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| Application Notes : | Applicants from Canada need NOT provide additional evidence of English Language ability, if previous education was with English medium of instruction. Otherwise, an IELTS overall 6.0 with 5.5 in each component or equivalent is normally required. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.