IE Business School

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Master in Management & Master in Digital Marketing and Analytics

IE Business School

Faculty:Business School
Degree:Master
Field of Study:Business Administration and Management, General
E-Commerce/Electronic Commerce
Marketing/Marketing Management, General
Course Based:Yes
Length:18 Month(s)
Cost per year:*
National: $97,869

Fees converted from Euros to Canadian Dollars. Amount may vary due to current exchange rate.

Careers:Advertising ManagersBanking, Credit and Other Investment ManagersFundraising Consultants

Description:

Digital disruption has transformed the advertising and marketing landscape, and forced marketing professionals to step up their game. It’s now more important than ever to listen to the customer, whose voice can be heard loud and clear across platforms, channels and media. Digital marketers must possess the analytical skills to interpret customer data, drive creative strategies and optimize customer engagement. Whether via smartphones, social media, video or email marketing (or all of the above), digital marketers have to create a seamless omnichannel experience that establishes a clear brand identity and sends a cohesive message.



With this Dual Degree, you’ll not only acquire the technical skills needed to understand consumer behavior—and the creativity to apply this information to new strategies—but will also develop the managerial know-how to drive positive change across an organization.

Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    Bachelor degree from an accredited university
    Additional Admission Requirements:
    • Letter(s) of Reference
    • Resume/Curriculum Vitae
    For information on admission requirements, please visit our website.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on January 01, 2023