IE Business School

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Master in Management & Master in Creative Direction, Content & Branding

IE Business School

Faculty:Business School
Field of Study:Business Administration and Management, General
Marketing, Other
Public Relations, Advertising, and Applied Communication
Course Based:Yes
Length:18 Month(s)
Cost per year:*
National: $97,869

Fees converted from Euros to Canadian Dollars. Amount may vary due to current exchange rate.

Careers:Banking, Credit and Other Investment Managers


In a hyper-visual digital world, businesses are looking for new ways to communicate with their customers. Companies require a new generation of digital leaders capable of designing innovative campaigns that appeal and engage customers and audiences. In the age of digital media and personalized content, professionals in creative industries must master the latest media strategies, understand and leverage the power of storytelling, and align a compelling creative outlook to a brand's communication needs.

A Dual Degree in Management and Creative Direction, Content & Branding teaches students to create inspiring visual content to lead successful projects. The 21st-century market needs efficient creatives to inspire companies, and bring color and storytelling to their brands. The first half of this Dual Degree provides students with a firm grounding in project management, entrepreneurship, accounting and finance, while the second half focuses on sparking their creativity, with courses in interactive storytelling, graphic design and visual production. Students will graduate from this Dual Degree with the managerial, technical and creative skills needed to dive into a successful creative enterprise.


These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    Bachelor degree from an accredited university
    Additional Admission Requirements:
    • Letter(s) of Reference
    • Resume/Curriculum Vitae
    For information on admission requirements, please visit our website.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on January 01, 2023