IE Business School

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International MBA & Master in Market Research and Consumer Behavior

IE Business School

Faculty:Business School
Field of Study:Business Administration and Management, General
Marketing/Marketing Management, General
Sales, Distribution, and Marketing Operations, General
Course Based:Yes
Length:19 Month(s)
Cost per year:*
National: $146,660

Fees converted from Euros to Canadian Dollars. Amount may vary due to current exchange rate.

Careers:Advertising ManagersBanking, Credit and Other Investment ManagersFundraising Consultants


During this Dual Degree, you’ll learn from real pioneers in market research and master the management and analytical techniques needed to jumpstart your career in this evolving and exciting industry. In the booming digital age, traditional business models are no longer compatible with the needs of the 21st century customer. For this reason, companies from startups to large corporations are looking for consumer experts who can interpret the needs of the modern customer. These marketing professionals must master the complexity of data analytics and behavior insights, and match this with a deep understanding of the wider business context. Only those with data-driven perspectives can respond to this changing field, and make an impact in the marketplace.

This Dual Degree program responds to that need by guiding students on their journey to become the next generation of innovative experts, capable of driving businesses forward through market research and customer insights. By studying this unique yet highly complementary combination, students will not only sharpen their management skill set and broaden their perspectives, but will also learn to analyze, interpret and activate the voice of the consumer to drive innovation.


These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    Bachelor degree from an accredited university
    Test Scores:
    • Graduate Management Admission Test or Graduate Record Examination
    Additional Admission Requirements:
    • Letter(s) of Reference
    • Resume/Curriculum Vitae
    For information on admission requirements, please visit our website.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on January 01, 2023