IE Business School

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Master in Strategic Marketing & Communication

IE Business School

Faculty:Business School
Degree:Master
Field of Study:Marketing/Marketing Management, General
Public Relations, Advertising, and Applied Communication
Length:10 Month(s)
Cost per year:*
National: $49,407

Fees converted from Euros to Canadian Dollars. Amount may vary due to current exchange rate.

Careers:Advertising ManagersFundraising Consultants

Description:

We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic digital world.



The Master in Strategic Marketing and Communication is designed for visionary and strategic marketing and communication professionals, and brand managers. Equipping you with a 360-degree vision of the world of marketing and communications, the program shapes impactful leaders capable of driving business growth through brand management, communication, marketing and reputation management.

Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    Bachelor degree from an accredited university
    Test Scores:
    • Graduate Management Admission Test or Graduate Record Examination
    Additional Admission Requirements:
    • Letter(s) of Reference
    • Resume/Curriculum Vitae

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on December 31, 2022