Liberty University - School of Graduate Studies

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Business Administration (M.B.A.) - Strategic Media and Digital Content

Liberty University - School of Graduate Studies

Faculty:Business
Degree:Master; Online
Field of Study:Business Administration and Management, General
Length:2 Year(s)
Careers:Banking, Credit and Other Investment Managers

Description:

Are you seeking promotion in your present company or a position at a different organization? With the rapid growth and importance of digital content and the strategic nature of media in today’s marketplace, there is a growing demand for marketing professionals who have business acumen combined with the strategic communications expertise to develop a sound digital marketing plan. Liberty University can help!

The emergence of technology as a global platform has completely reshaped the way businesses think about their marketing efforts. Every day, teams of digital marketing experts study industry trends, conduct market research, utilize analytics, and study consumer behavior to drive sales. From search engine optimization and paid search to cookies and tracking codes, companies are using artificial intelligence to learn more about their prospects.

Prerequisites:

Additional Admission Requirements:

    Transcripts must show a regionally or nationally accredited bachelor’s degree with at least a 3.0 GPA for admission in good standing.

    All applicants must submit the following: admission application, application fee*, official college transcripts, unofficial college transcripts may be accepted with a completed official transcript request form**, undergraduate business prerequisites, and proof of English proficiency.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on October 25, 2022

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