AC Online

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Digital Analytics

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Program Information

School:AC Online
Faculty:Computers and Technology
Degree:Certificate; Online
Field of Study:Business Administration and Management, General
Business Statistics
Business, Manag., Mark., and Related Support Services, Other
Business/Commerce, General
Information Science/Studies
Information Technology
Marketing Research
Marketing, Other
Description:As investments in online channels continue to grow, businesses are increasingly looking for quantifiable results that maximize returns from digital initiatives. As a result, digital analytics has become a dynamic and innovative field of strategic importance. In this online College Certificate program, learners explore the measurement, collection, analysis and reporting of Internet data for the purposes of optimizing Web, Social Media and Mobile channels. Learners gain a broad perspective by going above and beyond clickstream data to investigate complementary research methodologies that shed light on the complete customer experience.

Through case-studies, online discussions and assignments, learners develop a solid understanding of the metrics and tools at their disposal to identify actionable insight, optimize an organization's online user experience and digital marketing campaigns and influence customer-focused change within an organization.
URL:Digital Analytics at AC Online
Course Based:Yes
Length:4 Month(s)
Cost per year:*
National: $1,900

Fees for part-time programs are charged on a course-by-course basis and are published on each individual course page.
Careers:Managers in Other ServicesManagers in TransportationMarket Research AnalystsSee More...

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on May 14, 2020

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