Graduates will gain a fully integrated marketing and communications approach that effectively evaluates, plans, and implements an organization's promotional activities and business objectives. This major focuses on a digital and omnichannel world where shifting media consumption trends, global digital networks, and rapid growth of mobile communications has resulted in a need for marketing and communications professionals who can create cohesive and compelling brand messages that engage consumers while building brand equity.
This diploma program consists of a common first year to build a practical grounding in general business skills and knowledge. Students choose from the following majors to further develop their business expertise on a business path that is best suited for them. Students must declare their major before applying to graduate. |
