Algonquin College

Social Media

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Program Information

School:Algonquin College
Faculty:Centre for Continuing and Online Learning
Degree:Certificate; Online
Field of Study:Digital Communication and Media/Multimedia
Mass Communication/Media Studies
Description:Social media is a dynamic, innovative field that has shifted traditional business and communication practices. In this unique College Certificate program, learners explore five key areas related to social media: theory and foundations, designing social media strategies, monitoring and evaluation, digital communication and applied social media practices for organizations.

Learners collaborate and explore how social media is applied to marketing, corporate branding, fundraising, social media campaigns and within organizations to support employee engagement, retention and corporate communication. Through case studies, online discussions and assignments, learners develop the skills and competencies required to effectively utilize social media tools. Graduates broaden their practice, may expand career opportunities and stay current in emergent trends in social media.
URL:Social Media at Algonquin College
Modified on August 20, 2019

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