Marketing and Brand Management
MSc
Key facts
Start dates
September 2024 / January 2025 / September 2025
Location
Course length
Full time: 1 year or 2 years in sandwich mode which includes one year's full-time paid supervised work experience (a work placement).
Part time: MSc: 24 months for UK and EU students (teaching normally structured to provide one whole day or two half days each week in the semester)
Department
Accreditation(s)
Chartered Institute of Marketing, Institute of Direct and Digital Marketing
Overview
On this MSc Marketing and Brand Management course you will immerse yourself in the exciting and fast-paced world of brands and their strategic management across a broad range of industries.
You will develop a strong foundation in various areas of marketing theory and practice. With a particular perspective on brand management, you will learn how to ‘market’ products and services through the use of various marketing communication channels. This includes traditional as well as digital channels such as
- TikTok
- YouTube
- or LinkedIn.
You will learn about digital marketing, advertising, public relations and influencer marketing by working with real-life client organisations.
The course prepares you to work for organisations such as branding and advertising agencies or marketing, brand management and communications departments within an organisation.
There is a work placement option for those who start the course in September or January. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.
How to apply
Entry requirements
Specific entry requirements
This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:
- a minimum of a second-class honours degree
- or equivalent overseas degree from a recognised institution
- or equivalent professional or other qualification.
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact our Admissions team (admissions@brookes.ac.uk) for further information.
Entry will also be subject to one satisfactory reference (academic).
Please also see the University's general entry requirements.
English language requirements
If English is not your first language you will need to satisfy the university's English language requirements:
- IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).
- If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements
Please also see the University's standard English language requirements.
English requirements for visas
If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.
Pathways courses for international and EU students
We offer a range of courses to help you meet the entry requirements for your postgraduate course and also familiarise you with university life in the UK.
Take a Pre-Master's course to develop your subject knowledge, study skills and academic language level in preparation for your master's course.
If you need to improve your English language, we offer pre-sessional English language courses to help you meet the English language requirements of your chosen master’s course.
Terms and Conditions of Enrolment
When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.
Application process
Tuition fees
Questions about fees?
Contact Student Finance on:
Tuition fees
The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request from finance-fees@brookes.ac.uk. For approximate fee levels of the placement year see the placement fee above.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
How and when to pay
Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.
- For information on payment methods please see our Make a Payment page.
- For information about refunds please visit our Refund policy page
Additional costs
Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.
Optional costs
Additional costs | Amount (£) |
---|---|
International Business in Practice Study Trip module (inc. accommodation for seven nights, insurance, company visits and group transportation for all activities). This fee did not include international airfare, visa application fee (if relevant), dinners and activities during your free time. |
£350-1500 |
Students may take the IDM certificate exam (our course is accredited and therefore covers the learning outcomes), paying the IDM fee. |
£125 per year |
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online. |
From £30 |
You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand. | £20-60 per book |
Accommodation fees in Brookes Letting (most do not include bills) |
£94-265 per week |
Accommodation fees in university halls (bills included, excluding laundry costs) |
£122-180 per week |
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41. |
Typically £0-200 |
Students are responsible for their own travel to and from university for classes. BrookesBus travel is subsidised for full-time undergraduate students that are on a course with a fee of £9,250 or more, or living in an Oxford Brookes hall of residence. There is an administration fee for the production of a BrookesKey. |
From £10 |
Funding your studies
Financial support and scholarships
Featured funding opportunities available for this course.
All financial support and scholarships
Learning and assessment
You will study eight compulsory modules, including a module which will help you develop your professional and academic skills. You then choose either a dissertation, client project or group consultancy project
If you start in September or January, you can choose the sandwich mode, which gives you the opportunity to apply for one year's paid supervised work experience in a marketing role. If you choose the work placement option, the course lasts two years.
If you do not take the work placement the course lasts one year.
Start this course in January
Study modules
Learning and teaching
Most of the teaching takes the form of interactive workshops. You will strengthen your practical analysis and decision-making skills with:
- lectures
- discussions
- role-play exercises.
These are linked with selected case studies and assessments.
Structured group assignments and an online group-based marketing simulation will develop your skills in working as part of a team.
Live research projects for organisations allow you to gain practical experience. And to put your knowledge of various marketing approaches and theories into practice.
You will benefit from the insight of the teaching staff at the Business School. They are engaged in academic research or come from an industry background with in-depth practical experience of business and management issues.
You’ll take part in leading edge discussions and specialist events with input from visiting speakers from the world of business, consultancies and research bodies.
Field trips
The International Business in Practice Study Trip module allows you to experience ideas and practices of global business. During the trip, you will have direct interaction with management executives and practices. You will: attend presentations from local management executives and experts and you’ll go on site visits to major corporations and agencies. This study trip is voluntary and you will need to fund all costs associated with the trip. It is not linked to university assessments in any way.
Assessment
Assessment methods used on this course
We use a range of assessment methods, including:
- individual and group reports and presentations
- portfolios
- reflective statements
- examinations
- open briefs that encourage individual creativity.
Throughout the course we encourage you to work in teams. This facilitates and enhances your own and collective learning. However, group work is only assessed in the following three modules:
- Understanding Customer Behaviour
- Global Marketing Strategy.
The Dissertation, Client Project, and Group Consultancy Project are self-managed activities and focus on a brand management or marketing communications management topic. You will be supported by a tutor in the role of Supervisor who will provide regular feedback on progress.
Research
Studying for your MSc in Marketing and Brand Management at Oxford Brookes Business School offers you a first-class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable marketing and AI to the latest developments in fashion marketing . We also have great expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students in our projects where possible. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (Research in the Oxford Brookes Business School). Being a master's student offers great opportunities to be part of our research culture and to discuss your own research ideas with us.
After you graduate
Career prospects
This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. Graduates of this course will be well prepared for future roles as:
- brand managers
- brand strategists
- marketing executives
- account planners
- brand coordinators
- advertising account executives
- corporate communications executives
- marketing communications managers
In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury, hospitality, travel, publishing and manufacturing.
Employers include:
- Amazon
- Burberry
- Hilton Hotels
- Lacoste
- Mercedes-Benz
- Microsoft
- Nestle
- Unilever
- Visa
- Vodafone
- Walt Disney.
As well as top advertising and media planning agencies such as
- McCann Erickson
- Ogilvy & Mather
- Saatchi & Saatchi
- Havas Media
- Mindshare
- Wavemaker
In addition, some of our students go on to start their own companies.
We have strong relationships with companies in a range of industries that inform the programme design and delivery, and provide opportunities for placements and employment. Our Careers Service helps students gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
Our Staff
Dr Bjoern Asmussen
Bjoern has developed and teaches several modules on brand management and marketing communications which involve collaborations with Rolls-Royce, Lego, Amazon, Facebook and more.
Read more about BjoernRelated courses
Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been
published on the website. For more information, please visit our
changes to programmes page.