Seneca College of Applied Arts and Technology

Event Marketing - Sports, Entertainment, Arts

Program Information
School: Seneca College of Applied Arts and Technology
Degree: Post-diploma
Field of Study: Hospitality and Recreation Marketing Operations
Description: This program will be of interest to individuals seeking enhanced knowledge and training in this specialized and growing field. Career opportunities exist in the many facets of the event industry; sports, entertainment, community events, entertainment, attractions corporate and shopping centre marketing departments, advertising agencies, charitable organizations, community relations departments, expos, conferences, festivals, and the arts. Furthermore, the program will appeal to individuals responsible for event marketing activities within their current job and who are looking to expand their career choices within the field.

The Seneca Event team of faculty and staff are event industry focused who deliver experiential engagement in a challenging and lively manner. Event students at Seneca experience first-hand unique experiential learning classes: both in the field and in the classroom. Students receive real-world experiences from classroom workshops and live events that will enhance their knowledge, expertise, and experience in the various facets of events. These include: sports marketing, event logistics, event management, event co-ordination, promotion, sponsorship, human resources, media applications, cause-related marketing, arts and culture, festivals and expos.
Website: Event Marketing - Sports, Entertainment, Arts at Seneca College of Applied Arts and Technology
Length: 8 Month(s)
Cost per year:
Provincial: $4,397
National: $4,397
International: $12,932
Admission Requirements
Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  English

Program Eligibility
- A two or three year diploma or degree from an accredited College or University, or an acceptable combination of related work experience.
- English proficiency at the college level.

Test Scores:
  • TOEFL (PBT) [min. 580] or CAEL [min. 70] or TOEFL (iBT) [min. 88]

International students whose first language is not English must fulfill an English Proficiency requirement in order to qualify for application. English Proficiency requirements are as follows for consideration: Minimum TOEFL score of 580 (paper based) or 88 (internet based with no test below 22), OR Academic IELTS with an overall minimum score of 6.5 (no single test score below 6.0), OR CAEL with an overall band score of 70


* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on August 3, 2013

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