Seneca College of Applied Arts and Technology

Brand Management - (Optional Co-op)

Program Information
School: Seneca College of Applied Arts and Technology
Degree: Post-diploma ; Co-op
Field of Study: Marketing, Other
Description: Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity. Seneca’s Brand Management graduate certificate program will focus on providing you with the skills and knowledge to develop and execute successful brand strategies that are focused on consumers. You will learn from a range of instructional styles, have an opportunity to work on case studies and build relationships with industry professionals through industry/association field work or optional co–op. The faculty encourages you to leverage your background in marketing, sales, psychology, economics, management, or mathematics to develop strategies with your peers.

During the first semester, you’ll have the opportunity to apply for admission to the co–op option. Co–op provides you with the opportunity to secure a paid work–term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real–world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co–op entrance requirements in order to be considered (see Student Advisor or Co–op Co–ordinator for details).
Website: Brand Management - (Optional Co-op) at Seneca College of Applied Arts and Technology
Length: 8 Month(s)
Cost per year:
Provincial: $4,705
National: $4,705
International: $13,189

All students enrolled in a co-operative education program will be charged an additional, non-refundable, administrative fee. Collection of the fees will commence with the semester in which the first Co-op Professional Practice subject is scheduled, at the rate of $495.00 per work term.
Scholarships: 1 scholarship(s)
Admission Requirements
Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  English

Program Eligibility:
- A degree with a specialization in a marketing related discipline (eg. commerce, economics, statistics, social psychology, cultural anthropology) from a recognized college/university and/or mature student status with 3 to 5 years of documented, related work experience.
- English proficiency at the college level.

Test Scores:
  • TOEFL (PBT) [min. 580] or CAEL [min. 70] or TOEFL (iBT) [min. 88]

International students whose first language is not English must fulfill an English Proficiency requirement in order to qualify for application. English Proficiency requirements are as follows for consideration: Minimum TOEFL score of 580 (paper based) or 88 (internet based with no test below 22), OR Academic IELTS with an overall minimum score of 6.5 (no single test score below 6.0), OR CAEL with an overall band score of 70


* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on June 19, 2014

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