Marketing Management MSc
We prepare you for a successful career by providing the knowledge and skills to help you develop strategic and tactical marketing decision-making
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Viewing course details for 2024 year of entry
- Code
- PGN594
- Attendance
- Full-time, Part-time
- Start
- September 2024
- Fees
- £13,350 (UK) £17,995 (INT)
- Duration
- 1 year full-time, 2 years part-time
- Course Leader
- Athina Dilmperi
- Study mode
- On campus
- Location
- Hendon campus
- Entry Requirements
- 2:2 degree
- School / Department
- Marketing, Branding and Tourism
Why choose Marketing Management at Middlesex?
Marketing is being deeply impacted by rapid technological advancement and the proliferation of data. This rapidly changing environment requires future marketing employees to have strong theoretical knowledge and understanding of the field, cultivate critical thinking and hold new skills to deal with the complexity of the modern marketing environment.
The programme is designed to develop students’ understanding of Marketing Management and its integration into the organisation’s overall corporate strategy. This will be achieved by allowing students to acquire and apply the latest thinking and practice in Marketing Management in a rapidly changing, digital environment.
Course highlights
- Enable students with no or limited knowledge of marketing to develop an advanced level of understanding and critical reflection of the field.
- Provide students with the necessary skills required for becoming a professional marketer across a diverse range of organisations and industry sectors, within a global and multicultural context.
- Develop students’ ability to undertake research on topics relevant to the context and content of marketing management.
- Prepare students for senior marketing management positions or further study.
About your course
What you will study on the MSc Marketing Management?
Students will be studying core modules that will allow them to gain all the necessary knowledge required to excel as a marketing manager.
They will start their journey by being taught strategic marketing and its importance to the overall business strategy. They will acquire the skill of developing appropriate marketing strategies across a diverse range of organisational and environmental contexts and cultures.
They will also be taught the skill of how to attract and retain customers by learning how to devise strategies and tactics and using technologies, used to manage interactions with customers and potential customers. Students will continue their learning by being taught what is branding and its crucial role in building a strong business in the current digital environment.
They will gain skills on how to add value to a company by employing branding tools. Additionally, students will have a module that is completely dedicated to digital marketing where there will be a special focus on mobile marketing and how it is used for reaching a target audience with their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps, as well as on search engine optimization.
Additionally, students will also learn to assess the impact of psychological concepts on consumers and how these influence consumerism and other social phenomena allowing them to become skilled in how to influence target audiences and to develop critical thinking. Last, students will study leadership which will give them the ability to assess problems, manage situations, and provide sensible solutions. Leadership training creates an opportunity for employees to reach new heights and achieve set goals.
The programme's optional modules allow students to take different paths, supporting future careers.
Modules
Here is a brief overview of the modules you will study on your course.
Compulsory
This module aims to provide you with a framework and toolkit for analysing marketing from a strategic and managerial perspective. In particular, the module will focus on the development of sustainable marketing strategies to help you understand how organisations – B2B and B2C - attempt to gain a competitive advantage in highly volatile operating environments. Therefore, through an analysis of Compulsory 15 market trends, competitive intelligence, internal strengths and informed judgement; you will assess and monitor the capability, competitive positioning, and growth initiatives, that make a difference between the high and low performance of firms within volatile markets.
Explore the concepts of brand storytelling, brand personas and influencers, to provide insight into techniques for creating and nurturing brand value, as well as an understanding of the critical role brands, play in creating and influencing customer experiences, culture, society, social media and in the context of today’s globalised and dynamic digital era.
This module aims to promote creative advertising practices to enhance brand communication which are creative and innovative, whilst still underpinned by a critical understanding of concepts, frameworks, and models. Students will operate in creative teams designed to mirror organisations in the creative industries and work on assigned creative briefs for a range of business and consumer brands. The module aims to provide students with the knowledge and skills to develop and thrive in the increasingly complex digital landscape.
It will feature a variety of current business examples that the students will critically review, providing them with an insight and analysis of the latest developments in the digital landscape, and an understanding of how to optimise and improve a brand’s digital communication performance. In particular, the module will facilitate students’ learning of digital marketing models, social media and advertising metrics, search behaviours and customer journey management, to produce a coherent and evidence-based digital marketing strategy.
This module aims to provide you with a framework and toolkit for analysing the range of leadership and followership styles. In particular, the module will help you understand how the various leadership and followership styles impact team/task/individual, and how such styles can be adapted by effectively leading, managing and influencing others to deliver organisational change.
The Research Project is the culmination of the programme and provides students with the opportunity to further develop and integrate the knowledge and skills acquired throughout the programme.
Developing an understanding of the research process and conducting research, leading to successful completion of their Research Project.
With the support of the programme team and an individual supervisor students will propose, design, conduct, analyse, interpret and evaluate an ethically sound research project.
Optional
This module aims to develop students' systematic knowledge and skills for understanding the complexity of the new digital landscape. In particular, the module will facilitate students’ learning of e-marketing models, social media and email to produce a coherent digital marketing strategy.
The module aims to develop students' systematic understanding of marketing communications theory and practice in a dynamically challenging environment, with organisations facing greater uncertainty, intense competition, and increasingly more informed and culturally diverse customers.
Students will be taught tools, such as advertising, sponsorship, and public relations, to support organisational marketing strategy.
This module aims to develop students' understanding of collecting, analysing and interpreting customer and business data to generate insights that enable companies to serve their customers better. The module also offers an opportunity to equip students with various analytical tools, techniques, and applications that help them develop their employability skills.
This module aims to enable students to learn how entrepreneurs can develop insights into consumer needs and transform them to create opportunities and markets. It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurial.
Entrepreneurial marketing may be applied by any individual in any private or public sector organisation by focusing on the concept of entrepreneurial marketing, across all aspects of the marketing process.
Students will be able to appreciate the potential of e-marketing and viral marketing and plan marketing strategies with restricted funding for new ventures. It will aid students to recognise the role of networking and Optional 15 various selling methods. Students will also be able to perceive and realise the ethical considerations crucial in entrepreneurial marketing.
This module aims to equip students with the knowledge and skills to apply appropriate operational and strategic destination management and marketing solutions. The first part of the module draws on destination management theory; students will critically evaluate the challenges and opportunities destinations face.
The second part of the module focuses on the nature and role of destination management organisations (DMOs) in different contexts, destination competitiveness, how destination managers create value to differentiate themselves and gain a superior position in a competitive market.
This module aims to provide you with a framework and toolkit for analysing marketing from a strategic and managerial perspective. In particular, the module will focus on the development of sustainable marketing strategies to help you understand how organisations – B2B and B2C - attempt to gain a competitive advantage in highly volatile operating environments. Therefore, through an analysis of Compulsory 15 market trends, competitive intelligence, internal strengths and informed judgement; you will assess and monitor the capability, competitive positioning, and growth initiatives, that make a difference between the high and low performance of firms within volatile markets.
Explore the concepts of brand storytelling, brand personas and influencers, to provide insight into techniques for creating and nurturing brand value, as well as an understanding of the critical role brands, play in creating and influencing customer experiences, culture, society, social media and in the context of today’s globalised and dynamic digital era.
This module aims to promote creative advertising practices to enhance brand communication which are creative and innovative, whilst still underpinned by a critical understanding of concepts, frameworks, and models. Students will operate in creative teams designed to mirror organisations in the creative industries and work on assigned creative briefs for a range of business and consumer brands. The module aims to provide students with the knowledge and skills to develop and thrive in the increasingly complex digital landscape.
It will feature a variety of current business examples that the students will critically review, providing them with an insight and analysis of the latest developments in the digital landscape, and an understanding of how to optimise and improve a brand’s digital communication performance. In particular, the module will facilitate students’ learning of digital marketing models, social media and advertising metrics, search behaviours and customer journey management, to produce a coherent and evidence-based digital marketing strategy.
This module aims to provide you with a framework and toolkit for analysing the range of leadership and followership styles. In particular, the module will help you understand how the various leadership and followership styles impact team/task/individual, and how such styles can be adapted by effectively leading, managing and influencing others to deliver organisational change.
The Research Project is the culmination of the programme and provides students with the opportunity to further develop and integrate the knowledge and skills acquired throughout the programme.
Developing an understanding of the research process and conducting research, leading to successful completion of their Research Project.
With the support of the programme team and an individual supervisor students will propose, design, conduct, analyse, interpret and evaluate an ethically sound research project.
This module aims to develop students' systematic knowledge and skills for understanding the complexity of the new digital landscape. In particular, the module will facilitate students’ learning of e-marketing models, social media and email to produce a coherent digital marketing strategy.
The module aims to develop students' systematic understanding of marketing communications theory and practice in a dynamically challenging environment, with organisations facing greater uncertainty, intense competition, and increasingly more informed and culturally diverse customers.
Students will be taught tools, such as advertising, sponsorship, and public relations, to support organisational marketing strategy.
This module aims to develop students' understanding of collecting, analysing and interpreting customer and business data to generate insights that enable companies to serve their customers better. The module also offers an opportunity to equip students with various analytical tools, techniques, and applications that help them develop their employability skills.
This module aims to enable students to learn how entrepreneurs can develop insights into consumer needs and transform them to create opportunities and markets. It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurial.
Entrepreneurial marketing may be applied by any individual in any private or public sector organisation by focusing on the concept of entrepreneurial marketing, across all aspects of the marketing process.
Students will be able to appreciate the potential of e-marketing and viral marketing and plan marketing strategies with restricted funding for new ventures. It will aid students to recognise the role of networking and Optional 15 various selling methods. Students will also be able to perceive and realise the ethical considerations crucial in entrepreneurial marketing.
This module aims to equip students with the knowledge and skills to apply appropriate operational and strategic destination management and marketing solutions. The first part of the module draws on destination management theory; students will critically evaluate the challenges and opportunities destinations face.
The second part of the module focuses on the nature and role of destination management organisations (DMOs) in different contexts, destination competitiveness, how destination managers create value to differentiate themselves and gain a superior position in a competitive market.
Where optional modules are available, you will be asked to choose during term 1. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module does not run, we will advise you after the module selection period when numbers are confirmed or at the earliest time that the programme team decide not to run the module and help you choose an alternative module.
Register your interest
Sign up now to receive more information about studying at Middlesex University London.
Teaching
We are regularly reviewing and updating our programmes to ensure you have the best learning experience. We are taking what we have learnt during the pandemic and enhancing our teaching methods with new and innovative ways of learning.
We aim to model a wide range of teaching strategies and approaches on the course which you can adapt to your own setting.
How is the MSc Marketing Management taught?
Our approach to teaching recognises that you come with different experiences and approaches to classroom engagement and have your own individual learning style. We encourage you to be an active participant in classroom discussions, so our teaching philosophy is based very much on practice-based learning and recognises that learning is not restricted to the classroom alone. We understand that education is not just about an ability to demonstrate knowledge solely, but it’s about the application of that knowledge which distinguishes authentic learning.
You will be exposed to various blended online and face-to-face delivery approaches centred on active learning with workshops, lectures, seminars, and other interactive activities. Additionally, the modules will be supported by a comprehensive virtual learning environment, which will host a range of additional resources.
Assessment
You will be required to complete a number of coursework assignments for assessment. The coursework can be individuals, such as plans, reports, memorandum and essays, or group, involving activities including presentations and reports. Tutorials will also feature formal and informal feedback.
Support
You have a strong support network available to you to make sure you develop all the necessary academic skills you need to do well on your course.
Our support services will be delivered online and on campus and you have access to a range of different resources so you can get the help you need, whether you’re studying at home or have the opportunity to come to campus.
You have access to one to one and group sessions for personal learning and academic support from our library and IT teams, and our network of learning experts. Our teams will also be here to offer financial advice, and personal wellbeing, mental health and disability support.
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North London campus
Our north London campus is 23 minutes away by underground train, travelling from London Kings Cross.
Learn moreFacilities and support
Our Sheppard Library provides a wide range of resources and support to help you to succeed in your studies.
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Over 1,000 study spaces including rooms for group study and over 500 computers available.
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We have one of London's biggest and best university campuses with everything you need in one place.
Our facilitiesStudent support
We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.
Additional needs
We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team.
Wellness
Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.
Work while you study
Our Middlesex Unitemps branch will help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page.
Careers
How can the MSc Marketing Management support your career?
A degree in Marketing Management allows you to pursue a career in many different industries. A holistic understanding of marketing across the whole organisation is essential if you want to either progress to a senior role or are just starting out on a career path towards with the ambition of achieving one of these positions.
Careers following the completion of this course can include:
- Marketing Officer, Executive or Manager
- Marketing Consultant
- Marketing Analyst or Researcher
- Digital Media Analyst or Manager
- Marketing Account Manager
- SME Owner
Past graduates have gone into roles such as:
- Regional Manager (UK)
- Data Editor (UK)
- Executive Director (UK)
- Head of Marketing (UK)
- Marketing and Recruitment Professional (Italy)
- Marketing Executive (UK)
- Marketing and Growth Leader (UK)
- Digital Marketing Specialist (Lithuania)
- Strategic Account Manager (India)
- Project Manager Retail Marketing (Germany)
- Analyst (India)
- Marketing Manager (India)
MDXworks
Our employability service, MDXworks will launch you into the world of work from the beginning of your course, with placements, projects and networking opportunities through our 1000+ links with industry and big-name employers in London and globally.
Our dedicated lifetime career support, like our business start-up support programme and funding for entrepreneurs, has been recognised with the following awards:
- The top 20 UK universities for business leaders and entrepreneurs – Business Money, 2023
- A top 10 university for producing CEOs – Novuana, 2023.
MDXcelerator student start-up support
Want to be your own boss? You'll have the chance to pitch your business to gain mentoring and grants of up to £15,000.
Global network
You’ll study with students from 122 countries who’ll hopefully become part of your global network. And after you graduate, we'll still support you through our alumni network to help you progress in your chosen career.
Entry requirements
Qualifications
Applicants should normally have:
- A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
- An equivalent qualification accepted by the Academic Registry of the University, or
- A professional qualification deemed to be of an equivalent standard.
If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study.
If you don't have formal qualifications, you are welcome to apply, and may be required to come in for an interview. You will also need to provide evidence of a minimum of three years of middle to senior management relevant experience.
Qualifications
Applicants should normally have:
- A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
- An equivalent qualification accepted by the Academic Registry of the University, or
- A professional qualification deemed to be of an equivalent standard
- For international applicants whose first language is not English, the requirement is that they have IELTS 6.5 (with a minimum 6.0 in all four components) or equivalent.
Those without formal qualifications are welcome to apply and may be required to come in for an interview. Additionally, you will need to provide evidence of a minimum of three years of middle to senior management relevant experience.
To find out more about the qualifications we accept, please visit the relevant country support page. If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest regional office for support.
Visas and immigration
You will not need a visa to study in the UK if you are a citizen of Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK.
International students who require a Student route (formerly tier 4) visa to progress on a course at Middlesex University must apply for study on a full-time basis. However, this course is offered part-time so you are eligible to apply on a part-time basis.
Part-time study
International applicants can apply for a Student Route Visa (formerly tier 4) for part-time postgraduate study (courses leading to a qualification at RQF level 7 or SCQF level 11 and above).
Student route visa students studying part-time are subject to certain restrictions:
- no work (paid or unpaid)
- no work placements as part of the programme
- no dependants
- no extending under Student route visa in the UK. This includes Student route visa applications to work as a Students' Union Sabbatical Officer or for the Foundation Programme for postgraduate doctors and dentists
- not eligible for the Student route visa Doctorate Extension Scheme
*Please note that, if the course of your choice involves work experience, unpaid work, placements or internships, we will be unable to sponsor you to study a part- time course under the Student route (formerly tier 4) visa.
English language
You must have competence in English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.5 (with minimum 6.0 in all components). We also normally require Grade C GCSE or an equivalent qualification.
If you don't meet our minimum English language requirements, we offer an intensive pre-sessional English course.
Applications for postgraduate study should be made directly to the university.
Interviews
you will not be required to interview for this course.
Fees and funding
The fees below are for the 2024/25 academic year.
UK students1
Full-time students: £13,350
Part-time per taught credit: £89
Part-time per dissertation credit: £45
International students2
Full-time students: £17,995
Part-time per taught credit: £120
Part-time per dissertation credit: £60
Additional course costs:
The following course-related costs are included in the fees:
- All printing and copying required for your study
- Self-service laptops available for loan for a maximum of 24 hours
- Audio-visual equipment available for loan, including digital stills cameras, digital video recorders, digital audio recorders
Financial support
We offer lots of support to help you with fees and living costs. Check out our guide to student life on a budget and find out more about postgraduate funding.
Postgraduate scholarships
You may be eligible for one of our scholarships including:
- The Alumni Postgraduate Award – for all UK/EU Middlesex alumni a 20% fee reduction
- The Commonwealth Scholarship – full course fees, airfares and a living allowance
- The Chevening Scholarship – full course fees
- The European Academic Awards – £1000 to £7000 for students showing academic excellence
- Regional or International Merit Award –up to £2,000 towards course fees
For international students, we also have a limited number of other awards specific to certain regions, and work in partnership with funding providers in your country to help support you financially with your study.
Find out more about our postgraduate scholarships.
Help from your employer
Your employer can contribute towards the cost of your postgraduate study as part of their staff development programme.
Work while you study
If you are not currently working, we can help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above.
Fees disclaimers
1. UK Fees: The university reserves the right to increase postgraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
2. International Students. Tuition fees are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
Any annual increase in tuition fees as provided for above will be notified to students at the earliest opportunity in advance of the academic year to which any applicable inflationary rise may apply.
Student Testimonials
"This course was definitely the right boost I needed for my career and gave me the relevant skills to work on any marketing project. I loved the residential trip we took as part of the course. It really helped me understand how the "real world" works and I discovered more about the type of marketing I want to work in. I learnt about every aspect of marketing and spending a week with my classmates also helped me bond with them and made group work a lot easier. Additionally, having real life experience helped me to understand the theory better. During the course I also had the opportunity to create a business plan for a musical festival which was fun to do something very practical. I now realise that events marketing is my calling, and it is because I saw how different companies organise events throughout my course."
Ludovica Uggeri
MSc Strategic Marketing
Get answers from our Unibuddy student ambassadors
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We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.