Leeds - Best Place to Live in the North and Northeast*
From music venues and art galleries to parks, shopping and transport – we’ve got it all. We also have the best-paying jobs outside of London.
*The Sunday Times Best Place to Live guide, 2024.
Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
To find out more about our courses, facilities and available master’s loans, join us online for our 5 June Postgraduate Open Day.
Postgraduate MSc
Develop an expert skillset and benefit from a wealth of industry links. This course is designed for aspiring international sport marketers.
Develop core competencies which sit at the heart of sport marketing.
As part of your course, you’ll:
Your learning experience
Practical activities will enable you to develop your expertise and become a confident marketing practitioner. These could include:
Your modules will cover a wide range of topics such as strategic sport marketing, sponsorship, branding, consumer insight, media and digital marketing.
You’ll drive the focus of your independent project by completing an in-depth written dissertation, a business plan, or a consultancy project. You’ll work with an organisation in industry and develop your expertise in responding strategically to the changing global sport landscape.
International business
Sport is a global business which is becoming more unpredictable due to dynamic changes in the global landscape. This creates more challenges for marketing professionals to understand their markets and respond strategically to achieve their organisational and marketing objectives.
Stand out in sport marketing
This course combines specialised marketing skills with expert knowledge of the sport industry. This will help your CV to standout whether you are wanting to get into this profession or are looking to advance to the next stage in your marketing career.
Industry links
Tutors with established links to major professional sports bodies will support you throughout your course. Their research-informed experience will provide varied learning opportunities so you can gain a balanced perspective of the discipline.
We work closely with local organisations such as Leeds Rhinos. We also welcome industry speakers, such as representatives of the Rugby Football League and international marketing agencies, to bridge theory and practice.
Vibrant community
You’ll join a vibrant, supportive and dedicated academic community. Upon graduating from this course, you’ll become part of a well-established alumni network that spans this industry. Our graduates have gone on to work for Nike, Adidas, the Premier League, Manchester United, Rugby Football Union, Octagon and British Paralympic Association.