Bachelor’s in Sports Management Degree Empowering the Next Generation of Sports Leaders and Innovators

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Degree Options

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100% online*, 8-week courses

Transfer in up to 75% of the degree total


You’re driven, competitive, and in love with sports and recreation. You probably want to learn the skills needed to keep the sports industry thriving. You were made for sports management. 

Liberty University’s online sports management degree utilizes interdisciplinary academics to meet the demands of the sports industry. You will be prepared to enter a highly competitive career field and make an impact as you follow your passions. 

The ball is in your court. Chase your passions by earning a sports management degree from Liberty University.

What is sports management?

Today’s sports and recreation industry is about more than the game. Teams need to:

  • Develop and carry out publicity strategies
  • Find and recruit talented new athletes
  • Organize events
  • Stay within their budgets

Facilities need to stay up-to-date and ready for athletes and fans alike. There is also a growing demand for recreation centers as our society becomes more aware of healthy living. These activities and more make up the sports management industry.

*Some exclusions apply. Please refer to our exclusions page for more information.


What is a sports management degree?

A bachelor’s in sports management is a sports business degree. It will give you the business background you need to make sports happen. Your sports management classes will include business topics like communication, law, and finance and demonstrate how they interact to make sporting events possible. After learning how to apply these business essentials to sports, you will be ready for a career in sports management.


Pursuing a Bachelor’s in Sports Management, you’ll embark on an exciting journey that bridges the gap between your passion for sports and a professional career in the sports industry. This multidisciplinary program offers you a comprehensive understanding of both the business and athletic sides of sports, preparing you for a wide range of opportunities in the sector.

Your coursework will begin with foundational subjects in business management, including economics, marketing, finance, and organizational behavior. These core business principles are crucial, as they can be applied specifically to the sports industry throughout your studies.


Niche Best Colleges

Ranked in the Top 10% of Niche.com’s Best Online Schools in America

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

  • Collegiate athletic administration
  • Conference/corporate event planner
  • Convention service manager
  • Church recreation director
  • Facility and arena manager
  • Hotel convention manager
  • Resort manager
  • Sports chaplain
  • Sports Marketing Coordinator
  • Ticket Operations Manager

Take a look at all the specializations available through our sports management programs to tailor your degree to your unique personal and professional goals.

Top 1% For Online Programs

Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.


Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time $390/Credit
Undergraduate Part Time $455/Credit
Military Undergraduate $250/Credit

All Tuition & Fees



Military

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who service in a civilian capacity as a First Responder (less than $565 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
  • Potential college credit for military training

*Not applicable to certificates.