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 Business - Marketing
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SchoolLakehead University - Thunder Bay
LocationThunder Bay, ON, Canada
School TypeUniversity
School SizeFull-time Undergraduate: 5,950
Full-time Graduate: 1,000
DegreeBachelor
Honours
Co-op
Length4 Year(s)
Entry Grade (%)*70% to 100%
Prerequisites
  •   English 
  •   Mathematics 
Prerequisites NotesCompletion of the Ontario Secondary School Diploma (OSSD) or equivalent high school diploma; Gr. 12 U English and 1 credit in Gr. 12 U Math; 4 additional Gr. 12 U or M credits. Note: Applicants without Gr. 12 U Math will be considered for admission but will be required to take a prescribed course as a First Year elective. A minimum 70% overall final average is required for admission consideration.
Cost
National: $8,578

Please note that there is a co-op participation fee of $722 for students wishing to enter the co-op stream. The tuition cost estimate is for Year 1 of the program.
Scholarships1 scholarship(s)
DescriptionMarketing is the analysis of customers, competitors, and companies to understand what opportunities exist in the market and how to position and sell you product or service. In a broad sense, it is the different methods used by a company to develop, differentiate and deliver the organization's products or services to the final consumer. Marketing involves a variety of decisions affecting product, price, promotion, and distribution.

You will learn to effectively assess market and business situations, analyze trends, identify and describe potential markets, conduct marketing research, and complete marketing plans. Through the use of modern case studies and classroom discussion, you will learn how to evaluate an industry, prepare sales forecasts, develop strategic marketing alternatives and provide corporate recommendations for the future.
Next StepsRequest Info

*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.