| Public Relations | | |
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School | McGill University | | |
Location | Montréal, QC, Canada | | |
School Type | University | | |
School Size | Full-time Undergraduate: 28,000 Full-time Graduate: 11,000 | | |
Degree | Certificate | | |
Honours | | | |
Co-op | | | |
Length | 1 Year(s) | | |
Entry Grade (%)* | | | |
Prerequisites | | | |
Prerequisites Notes | Students must hold a CEGEP diploma (DCS or equivalent) or be 21 years of age and over who do not have the normal academic background for admission may be admitted as mature students. Students between 18 and 21 who do not have a CEGEP diploma but have at least a high school leaving certificate may be accepted into a qualifying program to be determined by the Department. Formal admission to the certificate program will normally follow upon satisfactory completion of the qualifying program.
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Cost | Provincial: | $1,868 | National: | $5,378 |
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Scholarships | | | |
Description | The Certificate in Public Relations is designed for students looking for an undergraduate program that will prepare them for work in this growing field. It is both student-oriented and professionally based. It is "student-oriented", because student representatives meet with instructors and recent gradautes on a regular basis to review how well the program is meeting their needs. In addition, instructors meet regulalrly to ensure coordination of course material and responsiveness to evolving student needs, as well as to upgrade their own skills for making the material accessible and enjoyable for their students.
The certificate is professionally based, because its content is kept up to date with best practices in industry, and is frequently augmented by ongoing research in communications studies. The focus is on practical applications of public relations, but attention will also be paid to theory so that students understand the strategic foundations for the work they are doing. To enhance the practical experience, students will have opportunities to meet professionals working in the industry and discuss real public relations cases and evolving trends. | | |
Next Steps | | | |