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 Event Marketing - Sports, Entertainment, Arts
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SchoolSeneca Polytechnic
LocationToronto, ON, Canada
School TypeCollege
School SizeFull-time Undergraduate: 28,000
DegreeCertificate
Honours
Co-op
Length8 Month(s)
Entry Grade (%)*
Prerequisites
Prerequisites Notes- A recognized degree or postsecondary diploma from an accredited institution; or - Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided. (A combination of education and work experience may be considered for admission to this program). - English proficiency at the postsecondary level.
Cost
National: $4,256
International: $14,200
Scholarships
DescriptionEvent and Experiential Marketing is one of the fastest growing fields in marketing. It's about growing strong event brands and creating engaging experiences for target audiences. Event Marketing is a sophisticated discipline that involves both the 'marketing of events' as well as 'marketing through events.' Corporations and organizations integrate events into the traditional marketing mix as a means to connect consumers to their brands in a compelling way. Event Marketing is a strategic, disciplined approach to event planning and management, and involves sponsor brand activation and the amplification of live experiences through digital and social media.


Next Steps

*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.