| | Marketing | | |
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| School | Thompson Rivers University | | |
| Location | Kamloops, BC, Canada | | |
| School Type | University | | |
| School Size | Full-time Undergraduate: 15,500
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| Degree | Bachelor | | |
| Honours | | | |
| Co-op | | | |
| Length | 4 Year(s) | | |
| Entry Grade (%)* | | | |
| Prerequisites | - Grade12 English
- Grade12 Mathematics
| | |
| Prerequisites Notes | Grade 12 (or equivalent) or Mature Student Status
English 12/English 12 First Peoples 73% (B)
Foundations of Mathematics 12 (or equivalent) 67% (C+) | | |
| Cost | | National: | $5,091 | | International: | $16,800 |
| | |
| Scholarships | 2 scholarship(s) | | |
| Description | The Marketing Major is a challenging program that prepares students to assume many of the most important positions in business. Marketers, as they like to call themselves, are a company's creative force. Focusing on the marketing mix or four Ps of product, price, promotion, and place, they devise potentially profitable new product or service ideas that meet the needs of specific target markets, and then develop and execute the detailed plans needed for their implementation. Other employees in accounting, finance, or human resource management simply assist marketing professionals in this primary task and depend on them to generate the revenues needed for survival. | | |
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