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| | Marketing Management | | |
| | ChangeRemoveSave | Add | Add |
| School | Kwantlen Polytechnic University | | |
| Location | Surrey, BC, Canada | | |
| School Type | University | | |
| School Size | Full-time Undergraduate: 12,436
| | |
| Degree | Diploma | | |
| Honours | | | |
| Co-op | | | |
| Length | 2 Year(s) | | |
| Entry Grade (%)* | 70% | | |
| Prerequisites | | | |
| Prerequisites Notes | Applicants must be graduates of a BC secondary school or an equivalent school system. | | |
| Cost | | National: | $5,264 | | International: | $22,754 |
Cost shown is for two semesters and includes fees. | | |
| Scholarships | 14 scholarship(s) | | |
| Description | Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies to serve those needs. The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. Study begins with emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real world experience. | | |
| Next Steps | | | |
*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
