McMaster University

Marketing

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Program Information

School:McMaster University
Faculty:Centre for Continuing Education
Degree:Diploma; Online; Distance
Field of Study:Marketing/Marketing Management, General
Description:This program has been designed in association with the DeGroote School of Business to help students develop and enhance the knowledge and skills required to succeed in a marketing profession. Successful marketing includes analyzing customer needs and wants, building customer relationships, understanding the competition, communicating ideas, developing a strategic marketing plan and executing it properly.

URL:Marketing at McMaster University
Careers:Fundraising ConsultantsBuyersAdvertising and Promotion Consultants

Admission Requirements

Test Scores:
  • International English Language Testing System (academic or immigration) [min. 6.5] or Michigan English Language Assessment Battery [min. 85] or Canadian Academic English Language Assessment [min. 70] or Test of English as a Foreign Language (Internet Based) [min. 86]

IELTS: 6.5 overall with a minimum of 5.0 on each of the four components (Reading, Writing, Speaking, Listening); CAE: Grade B with a minimum of ‘Good’ on each of the four components (Reading, Writing, Speaking, Listening); PTE: 60 overall with minimum score of 60 in Writing and Speaking; CAEL: 70 overall; MELAB: 85 overall with a minimum of 80 in each of the three required components; TOEFL (iBT): 86 overall with a minimum score of 20 on each of the four components (Reading, Writing, Speaking, Listening).

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on September 22, 2017