|Field of Study:||Business Administration and Management, General
Marketing/Marketing Management, General
|Description:||Marketing has been defined as an organisational function and a set of processes for creating, communicating and delivering value to customers, and managing customer relationships in ways that benefit the organisation and its stakeholders.
For too long, marketing was interpreted simply as a means to sell whatever an organisation produced. As competition has increased, companies have begun to recognise the importance of marketing as part of a fully integrated strategy that aims to identify, anticipate and satisfy customer needs.