Marketing has been defined as an organisational function and a set of processes for creating, communicating and delivering value to customers, and managing customer relationships in ways that benefit the organisation and its stakeholders.
For too long, marketing was interpreted simply as a means to sell whatever an organisation produced. As competition has increased, companies have begun to recognise the importance of marketing as part of a fully integrated strategy that aims to identify, anticipate and satisfy customer needs. |
Test Scores: | - International English Language Testing System (academic or immigration) [min. 6.0]
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Application Notes : | We welcome applications from mature applicants, individuals with European qualifications and international applicants (subject to minimum English language requirements – IELTS 6.0). |
Additional Admission Requirements: | - Statement of Research Interests
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.