This degree is 67% business subject, 33% language. Degrees that involve one-third language study and two-thirds at Bangor Business School are 3-year courses based entirely in Bangor.
The Marketing part of this course, will develop your skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing. The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This Marketing course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.
Spanish will give you advanced skills in the Spanish language, and a broad range of specialised and detailed insights into the culture, society and history that go with it. The Spanish course has language at the heart of it, with core modules developing the key oral, aural and written skills every year.
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Test Scores: | - International English Language Testing System (academic or immigration) [min. 6.0]
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Application Notes : | We welcome applications from mature applicants, individuals with European qualifications and international applicants (subject to minimum English language requirements – IELTS 6.0). |
Additional Admission Requirements: | - Statement of Research Interests
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.