McMaster University

Business Administration - Marketing

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Program Information

School:McMaster University
Faculty:Centre for Continuing Education
Degree:Diploma; Online; Distance
Field of Study:Business Administration and Management, General
Marketing/Marketing Management, General
Description:Employers tell us that their most successful employees communicate well and understand how their organization works. They know how the functions of marketing, finance and operations connect and how human behaviour impacts the effectiveness of an organization. Whether you are mid career or beginning your career, the Business Administration program at McMaster, developed in collaboration with the DeGroote School of Business, will help you develop the skills and knowledge that employers are looking for.

Successful marketing includes analyzing customer needs and wants, building customer relationships, understanding the competition, communicating ideas, developing and executing a strategic marketing plan. Combining the core business competencies with a specialization in marketing will help you to understand better how marketing impacts all aspects of an organization, its employees and customers.
URL:Business Administration - Marketing at McMaster University
Scholarships:2
Careers:Managers in Other ServicesBusiness Managment ConsultantsAdministrative OfficersSee More...

Admission Requirements

Test Scores:
  • International English Language Testing System (academic or immigration) [min. 6.5] or Test of English as a Foreign Language (Internet Based) [min. 86] or Canadian Academic English Language Assessment [min. 70] or Michigan English Language Assessment Battery [min. 85]

IELTS: 6.5 overall with a minimum of 5.0 on each of the four components (Reading, Writing, Speaking, Listening); CAE: Grade B with a minimum of "Good" on each of the four components (Reading, Writing, Speaking, Listening); PTE: 60 overall with minimum score of 60 in Writing and Speaking; CAEL: 70 overall; MELAB: 85 overall with a minimum of 80 in each of the three required components; TOEFL (iBT): 86 overall with a minimum score of 20 on each of the four components (Reading, Writing, Speaking, Listening).

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on September 22, 2017