|Field of Study:||Business, Manag., Mark., and Related Support Services, Other
|Description:||The largest and most established programme within the School of Management, the BSc degree provides students with a broad range of expertise across the main areas of business and management (such as operations management, finance, accounting, strategy and human resource management) together with a specific focus on Marketing topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing.
The four year option offers students the opportunity to undertake either a year-long or two six-month industrial placements. These will be invaluable in helping the student to gain real-world experience and network with leading business thinkers and many companies go on to hire their placement students on graduation. Students do not need to decide on application which placement route they prefer – they can choose their preferred option in their first year of study.