|Field of Study:||Business, Manag., Mark., and Related Support Services, Other
|Description:||The BSc Business Management is the largest and most established programme within the School of Management. The programme provides students with a broad range of expertise across the areas of business and management (such as marketing, operations management, finance, accounting, strategy and human resource management) as well as offering a range of cutting edge specialist optional modules. This programme is designed for the student who wants to excel and reach the top level of global business management practice.
The BSc Business Management (Marketing) pathway is for students interested in the broad areas of marketing, sales and consumer behaviour. This pathway allows students to pursue specialist topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing.