Lakehead University - Thunder Bay

Business - Marketing

Save Request Info Compare

Program Information

School:Lakehead University - Thunder Bay
Degree:Bachelor; Co-op; Honours
Field of Study:Marketing, Other
Description:Marketing is the analysis of customers, competitors, and companies to understand what opportunities exist in the market and how to position and sell you product or service. In a broad sense, it is the different methods used by a company to develop, differentiate and deliver the organization's products or services to the final consumer. Marketing involves a variety of decisions affecting product, price, promotion, and distribution.

You will learn to effectively assess market and business situations, analyze trends, identify and describe potential markets, conduct marketing research, and complete marketing plans. Through the use of modern case studies and classroom discussion, you will learn how to evaluate an industry, prepare sales forecasts, develop strategic marketing alternatives and provide corporate recommendations for the future.
URL:Business - Marketing at Lakehead University - Thunder Bay
Length:4 Year(s)
Cost per year:*
National: $8,578

Please note that there is a co-op participation fee of $722 for students wishing to enter the co-op stream. The tuition cost estimate is for Year 1 of the program.
Scholarships:1

Admission Requirements

Grade for Entrance Previous Year (%)*70 to 100
Prerequisites:*

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •   English 
  •   Mathematics 

Completion of the Ontario Secondary School Diploma (OSSD) or equivalent high school diploma; Gr. 12 U English and 1 credit in Gr. 12 U Math; 4 additional Gr. 12 U or M credits. Note: Applicants without Gr. 12 U Math will be considered for admission but will be required to take a prescribed course as a First Year elective. A minimum 70% overall final average is required for admission consideration.

Test Scores:
  • Test of English as a Foreign Language (Paper Based) [min. 550] or Test of English as a Foreign Language (Internet Based) [min. 80] or Michigan English Language Assessment Battery [min. 85] or Test of English as a Foreign Language (Computer Based) [min. 213] or International English Language Testing System (academic or immigration) [min. 6.5]

Applicants whose first language is not English will need to satisfy Lakehead University’s English language proficiency requirements. Applicants can complete one of the following recognized language tests with the required minimum scores: TOEFL PBT-550, CBT-213, or iBT-80; IELTS-6.5; MELAB-85; CAEL-60.

* The entrance grade may change from year to year. Please contact the school for further information.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on October 02, 2017

Share This