With the increased internationalisation / globalisation of business, the ability to develop an understanding of overseas markets and customers is paramount. An additional skill that assists in this understanding is the command of another language. The aims of this combination degree programme are therefore two-fold:
- To equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus.
- To develop a level of proficiency in the target language that will enable the student to communicate confidently and effectively in a business context.
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