|Field of Study:||Marketing/Marketing Management, General
|Description:||You’ll study the fundamental principles of marketing with particular emphasis on digital strategy, implementation and analysis. You’ll understand marketing automation, omni-channel marketing and performance measurement through Google Analytics. As you progress there is also an exciting list of study options to suit your interests or career choice such as e-interactivity and social media, cultural issues, international marketing and lots more.
You’ll develop key practical skills such as how to use software solutions such as Dreamweaver, Illustrator and InDesign; how to develop and launch a new product; how to analyse a competitor; how to write a sales and distribution strategy and undertake research.