|Field of Study:||Business Administration and Management, General
|Description:||This course focuses on developing business and marketing strategy to create value. You’ll study the fundamental principles of business and marketing management and learn how to apply them to achieve business success. These include finance, HR, operations, change and project management, marketing strategy, new product development, competitor analysis, sales and research.
As you progress, you can choose to major in either business, marketing or both, depending on your interests or career choice. If you choose business you will develop the skills to set up your own business or progress towards managing an SME or global organisation. If you choose marketing you will have a clear vision of effective marketing and be ready to progress towards managing the marketing function of any organisation, product or service.