|Faculty:||School of Business (Ottawa)
|Field of Study:||Marketing/Marketing Management, General
|Description:||This one-year Ontario College Graduate Certificate program, prepares students to become marketing professionals in global, diverse, dynamic and complex business environments. Students analyze consumer attitudes and behaviours in regards to products and businesses in a rapidly changing world. Through a creative, flexible and customer-focused approach, students develop an understanding of both domestic and international marketing issues.
Using a variety of learning formats including classroom, online and field study, this program is delivered over two 15-week levels. Students act as consultants and complete an industry project where they apply, in a real world situation, their learnings and best practices to develop a marketing plan and strategy for a Canadian or international organization. Among other topics, students develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations, as well as its marketing processes and resources. Students acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs to satisfy customer requirements. This program is designed with the professional in mind as it offers flexible hours with classes in the late afternoons, evenings and Saturdays.
|Cost per year:*||
Domestic tuition/ancillary fees: $6,310.50. International tuition/ancillary Fees: $14,260.50.