|Faculty:||Faculty of Business Administration
|Field of Study:||Business Administration and Management, General
Marketing/Marketing Management, General
|Description:||Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it. Through UNB’s Marketing program, you’ll learn how to identify, brand, and communicate products and services to customers. You’ll explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that you’ll gain real world experience and perspectives.
The Co-operative (Co-op) education program consists of a minimum of three four-month work terms. It is accredited by the Canadian Association for Co-operative Education.