|Field of Study:||Marketing/Marketing Management, General
|Description:||With a degree, diploma or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in Seneca’s Marketing Management graduate certificate program. During this 28-week intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. Best of all, you can benefit from industry/association field work or optional co-op placement that puts all your learning to work and helps you build industry connections.
During the first semester, you’ll have the opportunity to apply for admission to the co–op option. Co–op provides you with the opportunity to secure a paid work–term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real–world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co–op entrance requirements in order to be considered (see Student Advisor or Co–op Co–ordinator for details).
|Cost per year:*||
All students enrolled in a co-operative education program will be charged an additional, non-refundable, administrative fee. Collection of the fees will commence with the semester in which the first Co-op Professional Practice subject is scheduled, at the rate of $495.00 per work term.