Seneca College

Marketing Management

Program Information

School:Seneca College
Degree:Post-diploma; Co-op
Field of Study:Marketing/Marketing Management, General
Description:With a degree, diploma or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in Seneca’s Marketing Management graduate certificate program. During this 28-week intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. Best of all, you can benefit from industry/association field work or optional co-op placement that puts all your learning to work and helps you build industry connections.

During the first semester, you’ll have the opportunity to apply for admission to the co–op option. Co–op provides you with the opportunity to secure a paid work–term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real–world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co–op entrance requirements in order to be considered (see Student Advisor or Co–op Co–ordinator for details).
URL:Marketing Management at Seneca College
Length:8 Month(s)
Cost per year:*
National: $5,230
International: $13,197

All students enrolled in a co-operative education program will be charged an additional, non-refundable, administrative fee. Collection of the fees will commence with the semester in which the first Co-op Professional Practice subject is scheduled, at the rate of $495.00 per work term.

Admission Requirements

Test Scores:
  • Test of English as a Foreign Language (Paper Based) [min. 580] or Canadian Academic English Language Assessment [min. 70] or Test of English as a Foreign Language (Internet Based) [min. 88] or International English Language Testing System (academic or immigration) [min. 6.5]

International students whose first language is not English must fulfill an English Proficiency requirement in order to qualify for application. English Proficiency requirements are as follows for consideration: Minimum TOEFL score of 580 (paper based) or 88 (internet based with no test below 22), OR Academic IELTS with an overall minimum score of 6.5 (no single test score below 6.0), OR CAEL with an overall band score of 70.

Additional Admission Requirements:
    In the event of over-subscription, applicants will be selected on the basis of a College orientation session. Both content and communication skills will be assessed, and these, in combination with prior academic achievement, will form the basis for selection.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on July 18, 2015