Seneca College

Marketing Management

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Program Information

School:Seneca College
Faculty:Markham
Degree:Certificate; Co-op
Field of Study:Marketing/Marketing Management, General
Description:With a degree, diploma or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in Seneca’s Marketing Management graduate certificate program. During this 28-week intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. Best of all, you can benefit from industry/association field work or optional co-op placement that puts all your learning to work and helps you build industry connections.

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

URL:Marketing Management at Seneca College
Length:8 Month(s)
Cost per year:*
National: $5,261
International: $14,200
Scholarships:8
Careers:Fundraising ConsultantsBuyers

Admission Requirements

Test Scores:
  • Test of English as a Foreign Language (Paper Based) [min. 580] or Test of English as a Foreign Language (Internet Based) [min. 88] or International English Language Testing System (academic or immigration) [min. 6.5]
Additional Admission Requirements:
    Individuals who have taken marketing-related courses at other institutions should choose the Brand Management graduate certificate.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on August 08, 2017