Seneca College

Event Marketing - Sports, Entertainment, Arts

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Program Information

School:Seneca College
Faculty:Markham
Degree:Certificate
Field of Study:Hospitality and Recreation Marketing Operations
Description:Event and Experiential Marketing is one of the fastest growing fields in marketing. It's about growing strong event brands and creating engaging experiences for target audiences. Event Marketing is a sophisticated discipline that involves both the 'marketing of events' as well as 'marketing through events.' Corporations and organizations integrate events into the traditional marketing mix as a means to connect consumers to their brands in a compelling way. Event Marketing is a strategic, disciplined approach to event planning and management, and involves sponsor brand activation and the amplification of live experiences through digital and social media.


URL:Event Marketing - Sports, Entertainment, Arts at Seneca College
Length:8 Month(s)
Cost per year:*
National: $4,256
International: $14,200

Admission Requirements

Test Scores:
  • Test of English as a Foreign Language (Paper Based) [min. 580] or Test of English as a Foreign Language (Internet Based) [min. 88] or International English Language Testing System (academic or immigration) [min. 6.5]
Additional Admission Requirements:
  • Letter(s) of Reference
  • Resume/Curriculum Vitae

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on August 09, 2017