|Field of Study:||Marketing/Marketing Management, General
|Description:||Marketing influences many of our decisions, from small day-to-day decisions like what to eat for lunch, to large important decisions like what kind of car to buy or choosing a university. Marketing is about more than advertising and promotion—it’s also about making strategic decisions about products/ services, pricing, and distribution. In the marketing stream, you will develop the critical thinking skills you need to make good managerial decisions in a competitive marketplace. You will learn fundamental marketing concepts, research methods, market analysis, and strategies related to consumer behaviour, brand management, and business-to-business marketing. You will also learn about marketing communication, promotions, merchandising, public relations, packaging, as well as, direct and digital marketing. True to our more-than-a-degree promise, you will have plenty of opportunities to apply communication and interaction skills and to develop leadership, negotiation, and team management skills. The Marketing Stream offers a variety of elective courses in specialized areas such as sport, social marketing, international marketing, sales management, and innovative marketing. The marketing specialization is accredited by the Canadian Institute of Marketing.
|Cost per year:*||
Cost per year is for 36 credits (tuition only). Additional fees apply.