Algonquin College

Marketing Research and and Business Intelligence (Graduate Certificate)

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Program Information

School:Algonquin College
Faculty:School of Business (Ottawa)
Degree:Post-diploma
Field of Study:Marketing Research
Marketing, Other
Description:This Ontario College Graduate Certificate program can launch your career in the dynamic, fast-changing and growing marketing research industry. Students learn to investigate how people think, how and why people purchase products and services and what motivates people to behave the way they do. The program provides students with the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors and on the international scene. The curriculum emphasizes the marketing research process including: research design; questionnaire construction; moderator`s guide construction; data collection; data base construction; basic and intermediate statistical analysis and interpretation; and report writing skills. In addition, students become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems. Students are exposed to current and emerging techniques in marketing research.

Students gain a substantial foundation in preparation to write the Marketing Research and Intelligence Association`s examination to receive accreditation as a Certified Marketing Research Professional (CMRP).
URL:Marketing Research and and Business Intelligence (Graduate Certificate) at Algonquin College
Course Based:Yes
Length:42 Week(s)
Cost per year:*
National: $7,125
International: $15,725

Domestic tuition/ancillary fees: $7,124.50. International tuition/ancillary Fees: $15,724.50.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on December 15, 2015