|Field of Study:||Marketing/Marketing Management, General
|Description:||Marketing has always been an integral part of organizational performance. From the identification of critical issues to the strategic planning and execution required to survive and succeed, marketing plays a pivotal role. Although the goal of marketing continues to be the "identification and satisfaction of customer needs," the environment has become much more challenging, with an unprecedented rate of change, and a much more sophisticated, demanding customer.
The market requires a high level of competency to succeed in marketing, and the BCIT Marketing Management graduate is equipped to make a positive contribution right from the start. BCIT grads are job ready, and have earned an outstanding reputation in careers ranging from specialized industry roles to broader entrepreneurial careers.