British Columbia Institute of Technology

Marketing Management - Marketing Communications

Program Information

School:British Columbia Institute of Technology
Faculty:School of Business
Field of Study:Marketing/Marketing Management, General
Description:Marketing has always been an integral part of organizational performance. From the identification of critical issues to the strategic planning and execution required to survive and succeed, marketing plays a pivotal role. Although the goal of marketing continues to be the "identification and satisfaction of customer needs," the environment has become much more challenging, with an unprecedented rate of change, and a much more sophisticated, demanding customer.

The market requires a high level of competency to succeed in marketing, and the BCIT Marketing Management graduate is equipped to make a positive contribution right from the start. BCIT grads are job ready, and have earned an outstanding reputation in careers ranging from specialized industry roles to broader entrepreneurial careers.
URL:Marketing Management - Marketing Communications at British Columbia Institute of Technology
Length:2 Year(s)
Cost per year:*
National: $5,151

Admission Requirements


These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  Grade12 English 
  •  Grade11 Applied Mathematics  or  Grade11 Principles of Mathematics  or  Grade11 Precalculus 

Applicants must have a high school diploma, or equivalent. A number of math courses would satisfy the prerequisite; please see website for more details.

Additional Admission Requirements:
  • Letter(s) of Reference
  • Resume/Curriculum Vitae
  • Statement of Research Interests
Applicants must submit a resume, a letter of intent, and two letters of reference. A personal interview may be required.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on June 04, 2014