Keele University

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MARKETING AND MEDIA - BA (Hons)

Keele University

Degree:Bachelor; Honours
Field of Study:Marketing/Marketing Management, General
Mass Communication/Media Studies
Length:3 Year(s)
Cost per year:*
National: $19,900

Cost given is in pounds.

Careers:Advertising ManagersInfluencerFundraising Consultants

Description:

Studying marketing will provide you with the essential marketing strategies and techniques applicable in today's fast-moving and increasingly digital business world. Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social, and not-for-profit marketing, and you will start to explore the different psychological and social influences on consumer behaviour.

On this creative course you will study the theoretical aspects of media, critically evaluate content and ideas, as well as develop practical skills through optional modules which give you the opportunity to undertake activities such as film making and editing. There are a number of exciting activities to get involved in across this degree programme including film making, photography, broadcasting and sound recording. These experiences will allow you to showcase and enhance your skill set and apply your learning in a creative setting, using industry-standard equipment.

Prerequisites:

Grade for Entrance Previous Year (%)*65
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    65% / BBBCC in five courses in the Grade 12 Diploma

    You will also need: 50% in Grade 11 Maths, plus an English language qualification.

    * The entrance grade may change from year to year. Please contact the school for further information.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on June 29, 2023